RSA Advisors split off from a larger finance operation to become independent in early 2020. The group supplied a new brand identity and logo for “RSA Advisors” which provided a good launching point. Yellow and black were used with a blue accent as the palette for the whole site. Stock images were chosen that implied incremental growth, strength, security, and trustworthiness.
A primary concern for RSA Advisors was the incorporation of the Bond Calendar and its plethora of entries, including historical entries, as a matter of legal compliance. This section was designed for quick and easy reference in any state of urgency and built to ensure it functioned quickly and reliably at all times.