TopFlora

Challenge:
The client for this cannabis company based in California wanted a brand that radiated absolute top-tier luxury. They wanted exclusive, but not exclusionary. Like when you’ve slipped into the VIP box are served complimentary Cristal.

Solution:
Hearkening back to established luxury brands worldwide I created a wordmark and simple but powerful symbol which is sharp, new, and extremely brandable while also radiating a feeling of being exotically expensive for mysterious reasons. The gold texture can be used as a pattern for the brand, adding a visceral feeling to the logo experience.